Ecommerce Marketing Agency for Shopify Brands
Binary Future helps growing ecommerce brands find where their store loses revenue and fix it. We read your ads, email and conversion data, then build the fixes ourselves: theme, checkout, apps and integrations. We run Google, Meta, TikTok and ChatGPT ads, Klaviyo email and SMS flows, CRO testing and AI search visibility for Shopify and Shopify Plus stores in the United States and Canada, from our team in Toronto.
Seven marketing services, one team that also builds your store
Every channel is run by people who can also change the theme, the checkout and the integrations behind it.
Not sure where to start?
Book a consultation. We look at your ads, email and store data and tell you where revenue leaks first.
How to choose the right service
Match your situation to the service that fits best. Still unsure? We will look at your data and tell you what to fix first.
How to advertise a Shopify store
To advertise a Shopify store profitably, start with the channel where your buyers already search or scroll, make sure every purchase is tracked server-side, and fix the product feed and page speed before you spend. Google Shopping captures demand that already exists, Meta and TikTok create it, and ChatGPT Ads is an early-stage channel worth a controlled test. The budget is set after we look at your margins, store readiness and goals, not before: a store that is not ready turns ad spend into traffic that does not convert.
Which channel fits your store
| Channel | Best for | What the store needs first | How we measure | Service |
|---|---|---|---|---|
|
Google Shopping and Search |
Products people already search for; brands that know their margin per SKU |
Approved Merchant Center feed with GTINs, purchase tracking, fast product pages |
New-customer revenue, ROAS by product group, contribution after ad spend |
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|
Meta (Facebook and Instagram) |
Creating demand for visual products; bringing store visitors back |
Conversions API, a creative pipeline, landing pages that match the ad |
Blended MER, new-customer CAC, incrementality tests |
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|
TikTok |
Products that show well in short video; younger audiences |
Events API, native-looking creative, mobile speed |
CAC, view-to-purchase rate, repeat purchase rate |
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|
ChatGPT Ads |
Brands that want to be present when shoppers ask an AI for recommendations |
A clear offer and landing page, tracking, a test budget you can afford to lose |
Cost per order in the test against your other channels |
Is your store ready for ads? Three checks
Purchase tracking. GA4 purchase events match Shopify orders; server-side events are in place: Conversions API for Meta, Enhanced Conversions for Google, Events API for TikTok.
Product feed. Merchant Center without disapprovals; GTIN, price and availability sync with Shopify.
Speed. Core Web Vitals pass on mobile product pages; LCP under 2.5 seconds.
How much should a Shopify store spend on ads? We set the budget after a look at your margins, current customer acquisition cost and store readiness. Starting too small gives no data to decide on; starting too big before the store is ready buys traffic that does not convert.
The complete ecommerce growth stack
Binary Future covers acquisition, retention and conversion, and the Shopify Plus development that each of them ends up needing.
Not sure which marketing service you need?
Tell us about your store, the channels you run and your goals. Binary Future will review your ads, email and store data and recommend the right next step.