This case study covers a B2B Shopify Plus store for Knotty Electrics, an e-mobility distributor in Mississauga and Delta, Canada. The goal was to move dealer ordering online: wholesale pricing, bulk orders and product navigation built for e-commerce sellers, independent retailers and service centers.
B2B on Shopify: Solving Complex Pricing & Account Structures has become a critical priority for wholesale and enterprise brands navigating digital transformation. Complex pricing models, contract-based agreements, and layered account hierarchies often create significant friction when moving operations online, and many legacy ecommerce platforms lack the flexibility to handle these requirements effectively. Shopify Plus addresses these challenges with advanced B2B capabilities—but to fully unlock its potential, partnering with an experienced b2b shopify developer is essential to architect scalable pricing logic, customer-specific terms, and multi-entity account management without compromising performance or usability.
In today’s fast-paced e-commerce landscape, B2B businesses require robust, scalable, and user-friendly platforms to facilitate seamless transactions. Our team undertook the challenge of developing a cutting-edge B2B Shopify development solution for Knotty Electrics, a company catering to the Canadian electric mobility sector. The project aimed to optimize wholesale operations, simplify bulk ordering, and enhance user experience for electric bike and scooter dealerships.
Imagine a world where electric mobility dealers no longer have to struggle with outdated ordering processes. Instead, with just a few clicks, they can access a seamless wholesale experience, placing bulk orders effortlessly. This was our vision for Knotty Electrics.
Knotty Electrics
E-Mobility Distributor
Canada, Mississauga & Delta
Shopify Plus
Knotty Electrics is a Canadian e-mobility distributor with locations in Mississauga and Delta. Its customers are businesses: e-commerce sellers, independent retailers and service centers that order electric bikes and scooters wholesale and in bulk.
The redesigned Knotty Electrics website is tailored for:
Wholesale Functionality Limitations
Shopify’s default setup is primarily optimized for B2C transactions. The client required a fully customized B2B Shopify store with advanced wholesale features.
Integration with Shopify Apps
The project relied on third-party apps for wholesale pricing, bulk order functionality, and payment processing, which had to be seamlessly integrated.
Seamless Navigation & UX
The website needed to support a diverse range of products, requiring advanced product filtering and category navigation.
Bulk Ordering Complexity
Ensuring an intuitive bulk ordering system enabled dealers to place large orders effortlessly.
Scalability & Performance
The platform must handle high-volume transactions while maintaining optimal speed and performance.
Brand Credibility & Trust
As a growing business, Knotty Electrics needed a digital presence that conveyed professionalism, reliability, and ease of use.
How our team worked
Four disciplines one shared goal: a store that performs, converts, and scales.
Seamless Wholesale Experience
The platform enabled electric mobility dealers to place bulk orders efficiently, significantly improving procurement processes.
Improved User Engagement
The new intuitive design and navigation resulted in increased user engagement and higher conversion rates
High Performance & Stability
The site maintained optimal performance even during peak traffic and bulk order processing.
Dealer Satisfaction & Retention
The exclusive Dealer Area improved customer retention by providing tailored account management and reordering options.
On-Time & On-Budget Delivery
The project was completed within the expected 2.5-month timeline, meeting all milestones efficiently.
Shopify Integration
All third-party apps for wholesale pricing, payment processing, and bulk orders were smoothly integrated, ensuring a hassle-free experience.
One of the standout achievements was eliminating the manual strain of managing massive product datasets. Our custom-built automation solution streamlined bulk data uploads, drastically reducing time investment while ensuring accuracy and accuracy and consistency at scale.
What changed after the rebuild
This strategic revamp elevated Knotty into a refined, content-driven marketplace — blending editorial storytelling with intuitive commerce to better serve its style-conscious audience.
Elevated Brand Identity
Transformed Knotty into a design-forward, editorial-grade marketplace. We refined the visual system, using modern typography, generous whitespace, and custom visuals to create a premium, magazine-like shopping experience.
Streamlined Product Discovery
Enhanced filtering and layout to help users explore collections effortlessly. Products are now grouped into intuitive drops and categories, making it easy for users to browse seasonal pieces, capsule edits, and limited releases.
Scalable Design System
Built a flexible layout framework for seamless future updates. The modular system enables easy content management without dev involvement, allowing Knotty to scale collections and campaigns quickly.
Editorial & Marketplace Fusion
Merged storytelling with commerce to elevate the shopping journey. Each drop features editorial content, mood-driven imagery, and thoughtful copy, encouraging deeper emotional engagement before purchase.
