The Mylee Transformation
Prelude
When Mylee — a pioneer in at-home gel nail care — set out to modernize its digital storefront, Binary Future led a complete Shopify transformation. From a sleek new design to personalized shopping tools, we elevated Mylee’s online experience to match its status as a leader in DIY beauty.
Project Overview
The Mylee Transformation Is a Digital Reinvention of One of the UK’s Most Beloved DIY Beauty Brands
Since 2014, Mylee has redefined at-home beauty, bringing salon-quality nail care into the hands of everyday users. But as trends, users, and expectations evolved, the brand’s digital presence needed a bold upgrade. That’s where Binary Future stepped in — to completely redesign and rebuild the website on Shopify, aligning the experience with Mylee’s modern, fast-growing community.
Imagine a beauty hub where professional-grade products meet intuitive UX, mobile-first design, and interactive learning — all wrapped in Mylee’s vibrant identity. That was our vision. And now, it’s their reality.
About the client
Mylee
DIY Beauty & Nail Care
United Kingdom
Mylee is a leading UK-based beauty brand empowering users to achieve salon-quality nail treatments at home. Since launching in 2014, Mylee has become a household name among DIY beauty lovers and professional nail artists alike, known for its bestselling gel nail kits and professional-grade tools.
With a focus on accessibility, education, and innovation, Mylee continues to shape the future of at-home beauty by combining premium quality with community-driven experiences.
Target audience
The redesigned Mylee platform is tailored for:
- DIY beauty enthusiasts
- Professional nail artists
- Trend-focused, tutorial-driven shoppers
The platform is designed to inspire and support confident, creative self-care at home.
The Challange
Elevating Brand Experience
Seamless eCommerce Functionality
Engaging & Educating the Community
Binary Future’s Involvement
Design Team
Frontend Developer
Backend Developer
UX & Interface Redesign
We crafted a sleek, minimalist aesthetic that echoes Mylee’s brand evolution — blending style and usability for effortless shopping and exploration.
Shopify Rebuild with Personalization
Rebuilt the platform on Shopify with integrated personalization tools — from product recommendations to dynamic content — enhancing relevance and discovery.
Learning & Community Hub Development
Developed a dedicated section featuring tutorials, trend insights, and expert advice to position Mylee as an authority in DIY nail care.
Interactive Quizzes & Engagement Tools
Implemented beauty quizzes and interactive modules to help users find their perfect products and engage more deeply with the brand.
Account Portal & Loyalty Features
Built an intuitive customer dashboard with order tracking, wishlists, and exclusive perks — driving retention and loyalty.
Performance & Accessibility Optimization
Enhanced speed, responsiveness, and WCAG-compliant accessibility to ensure a seamless experience across all devices and abilities.
Automation Triumph
One of the key milestones was eliminating the manual hassle of uploading massive product datasets. Our team tackled the complexity of syncing large volumes of SKUs with full data accuracy.
We engineered a system that supports bulk imports of 100,000+ products in one go, enabling real-time validation and drastically cutting down manual input.
Results
This data-driven transformation positioned MyLee as a high-performance fashion marketplace, capable of scaling effortlessly while delivering a seamless, automated backend experience — aligning operational power with a premium customer journey.
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